How Faith and Exercise helped Muslim Women influence the fitness clothing industry

by: zaghra savahl

Islam encourages taking care of your physical body. One of the ways to stay fit and healthy is through exercise. Globally, people participate in fitness daily, whether it be on a professional or amateur level, or as a hobby.

​When it comes to Muslim Women, there are certain challenges that have been posed when it comes to clothes that are comfortable to wear when exercising.
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The Fitness Clothing Industry

​Fitness clothing is one of the most profitable areas in the clothing industry. In the USA alone, the Sports & Fitness Clothing market was estimated at US$47.8 Billion in the year 2020 and accounted for a 26.99% share in the global market. The Global figure is estimated to reach US$224. 9 Billion by the Year 2027.  These figures are not surprising considering how essential physical activity is. 

​For women that adhere to a modest dress code because of their faith and religious practices, selecting suitable fitness clothing has not always been easy. Considering fitness being such a lucrative industry, marketing products would naturally be based on what sells the most. A combination of branding, fashion, comfortability, and trends have resulted in fitness clothing being produced to suit those needs, because that is what sells, regardless of whether it meets the spiritual needs of a particular group of people.

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